Radio JIZ FM Jogja Streaming

Radio JIZ FM Jogja Streaming

1. IDENTITAS

Radio Station : Radio JIZ FM Jogja

Format : Massive Radio

Tagline : “Musik Terbaik Pilihanmu”

2. TARGET DAN SEGMENTASI

Age : 16–24 Years (Spred To 40 Years Old) 

Education : School (50%), Academy/University (50%)

Sex : Male (45%), Female (55%)

Geographics : Daerah Istimewa Yogyakarta

Status : Happy-Go-Lucky Singles

SES : A (10%), B (50%), C (40%)

Characteristict : Love Indonesian Music, Eclectic, Dynamic, Confident, Humble, Tolerant, Independent and Socially

3. PROGRAMING STRATEGI

Station Format : Contemporary Hits Radio

Language : 80% Indonesian, 20% English/Others Show 

Material : 80% Music, 20% Information/Entertaiment/Commercial

Brand Value : Fun, Young and Local

Audience Greetings : Sobat JIZ

Programmes In Block (Prime Time) : 

Semangat Pagi (Senin-Jumat, 05.00-09.00)

JIZ 48 (Senin-Jumat, 16.00-20.00)

JAGOAN/JIZ 30 Lagu Pilihan (Senin-Jumat, 20.00-23.00)

4. IDENTITAS MUSIK 

80 % Indonesian

20% Foreign

Positioning: Best Indonesian Music